1950 Mercury 2 Door "Maximus" Lead Sled Custom 2023 Ridler Winner 2023 Detroit Autorama

Here is the 1950 Mercury "Maximus," the 2023 Ridler Award winner at the Detroit Autorama. This event is a prestigious custom car show where the Ridler Award is given to the most outstanding custom car, which is a significant accolade in the automotive community. It's notable for its rule that vehicles must be unveiled at the event, making it a premiere for all entries.

The "Maximus" is a prime example of extreme customization in the classic car world. Described as a Lead Sled, which refers to its lowered stance and sleek, smoothed body lines, this Mercury has been transformed far beyond its original look. The Candy Root Beer paint and custom graphics add to its distinctive and eye-catching appearance, while the custom brown leather interior enhances the luxury and bespoke feel of the car. Mechanically, it's equipped with a modern 5.0 Coyote engine, known for its power and reliability, which sits within a meticulously crafted engine bay featuring custom panels and detailed paintwork. The attention to detail extends even to the undercarriage, which is as elaborately finished as the exterior and interior, underscoring the high level of craftsmanship that went into this build. Wheels are a particularly subjective aspect of any custom build, with personal taste playing a significant role in their selection. For "Maximus," the chosen wheels align perfectly with the design ethos of the car, contributing to its cohesive and well-thought-out appearance. These custom wheels not only fit aesthetically but also enhance the vehicle's stance, making it a true showstopper.

The 1950 Mercury "Maximus" represents a pinnacle of custom car craftsmanship, showcasing the exceptional skills of its builder, Bruce from Pro Comp Custom. Winning the Ridler Award in both 2022 and 2023, Bruce has clearly demonstrated a deep understanding and mastery of what it takes to stand out at such a prestigious event. The choice of Candy Root Beer paint for "Maximus" is a standout feature, offering a deep, rich finish that accentuates the car's smooth lines and custom bodywork. The addition of custom graphics further enhances its unique appeal, making it a visual masterpiece that catches the eye and holds attention. The interior of the car matches the exterior's extravagance, with custom brown leather that adds a touch of luxury and bespoke customization. Every element inside the cabin is tailored to complement the overall theme and feel of the car, ensuring that the inside is as stunning as the outside.

Such a vehicle not only serves as a testament to the builder's skills and vision but also as a piece of rolling art, celebrated and recognized by peers and enthusiasts at one of the most high-profile competitive events in the custom automotive world. Scroll down to take a closer look at this amazing car! Enjoy all its details and let us know what you think about this car.